Outsourcing Online Marketing: A Guide For Small Businesses


You want to sell your business online. Probably because you want more leads, or want the business to become a real digital brand. Marketing goals are often similar, but the approach to marketing is often different. If you don’t have a team that knows online marketing, outsourcing is the way to go. Agencies like Insync Media Co can help your small business find a strong foothold on the web, but before you get started, here are some things to understand.

  • Don’t ignore experience. Would you hire an agency that has handled five clients, or another that has worked dozens of similar websites? The idea is to hire expertise and experience over a low price. You don’t want to cut down on costs because it doesn’t make much sense to stake your brand image for saving a few bucks. Some agencies charge more than others, because they have the experience.
  • Find more on reporting. As a client, you have to stay involved in the online marketing campaign, and for that, you need the agency to report to your team regularly. Ask basic questions like – What KPIs do they measure? How frequently do they send performance reports to their clients? Are they accessible all through the week? Will they assign a project manager for quick and regular communication?

  • At some point, you would want to spend on paid marketing, and SEO alone is enough for any website. Make sure that you check for a full-service agency, which can handle your comprehensive needs. Specialization of the company is something considering, given that you are likely to work and collaborate with them for a long term ahead.
  • Stay involved. You may not know much about online marketing, but that doesn’t mean you shouldn’t know about the process. Ensure that your marketing agency knows that you are interested and involved in the process. If you have specific marketing goals, share the same, so that they can do everything to achieve those.
  • Get an estimate. While you don’t want the lowest quote for obvious reasons, it is a good idea to get an estimate in advance. Most likely, your agency will charge a fixed price for the online marketing campaign, depending on what is included.

Don’t shy away from asking questions and get the company know that you wish to retain complete control on the project and want to stay updated on any major changes in the plan.

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